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4 years of People Experience
3+ of Marketing Comms

7+ years in Tech

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Work experience

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People experience

AUG 2022 - JUNE 2023 (REMOTE)

Employee Engagement Manager, EMEA

HYLAND

Hyland provides enterprise content services and management to organizations across the globe.

  • Documentation of HR processes and policies

  • Responsible for designing the blueprint of employee experience in EMEA (over 10 countries and 600+ employees) and harmonizing it across the globe (APAC & LATAM)

  • Seek and help implement Employee Experience programs, from Perks and Benefits, to Wellbeing and Employee Recognition.

  • EMEA events and team engagement

  • Help design EMEA's employee onboarding experience

  • Help define Hyland's remote working culture in EMEA

  • Create resources for Leaders regarding Engagement

AUG 2021 - MAY 2022 (REMOTE)

People Operations & Culture Lead

PANTHER

Panther is an HR SaaS startup that allows companies to employ anyone in the world, by taking care of their payroll, benefits, and local compliance.

  • Internal comms, writing documentation processes and policies

  • Managing people issues for an international team of 27+ employees.

  • People analytics

  • Designing Benefits package

  • Culture and team engagement

  • Writing of Company's Handbook

  • Help with team retreats and company-wide activities

  • Design Onboarding and Off-boarding procedures from scratch

  • Designing Recruitment process from scratch. With it, reduced response time from weeks to 3 days max

  • Reached an average NPS score of 4.9 out of 5

-- career change back to HR --

Marketing experience

  • Copy

  • Content Planning & Writing

  • Social Media management

  • Brand management

  • Lead scoring

  • Drip campaigns

  • Email campaigns

  • Marketing Strategy

  • Analytics

  • Campaign management

  • Landing Pages

  • Advertising

  • Lead Generation

  • Loyalty programs

  • Internal Comms

  • etc

JAN 2021 - AUG 2021

Head of Copy

PANTHER (EOR)

NOV 2019 - DEC 2020

Copywriter

SELF-EMPLOYED

JAN 2018 - SEP 2019

Head of Marketing

ADVICEFRONT

MAR 2017 - JAN 2018

Brand Consultant & Copywriter

LAUX (UX design studio)

Master's +
Volunteering in China

DEC 2014 - DEC 2016

  • Dedicating to Master studies (2014 - 2016)

  • Researching and writing Master's Dissertation

  • Preparing and presenting my Dissertation

  • Volunteering in Chengdu, China.

  • It was during this time that I got into Marketing

-- break to pursue Master studies --

People experience*

OCT 2013 - NOV 2014

HR Generalist

LANDING.JOBS

Landing.jobs (former JOBBOX) is a tech jobs marketplace that connects some of the best tech talent with tech companies.

  • Designing and implementing HR processes

  • Recruiting and selection activities both internally and for clients

  • Support HR partner business operations

  • Employer Branding initiatives

JUN 2012 - JAN 2014

HR Consultant

ISCTE JUNIOR CONSULTING

ISCTE Junior Consulting is a student-led organization that works with real national and multinational business on various areas: strategy, marketing, finance, IT, and HR.

  • Solely designing and implementing a Performance Appraisal system from scratch, for a junior company of 60+ people.

  • Recruiting and selection activities

  • HR consulting internally and externally for clients

  • Employer Branding initiatives

  • Culture and team engagement, planning company events

  • Internal Communications and an active writer and planner of our internal Newsletter

*experience gathered while taking my BSc in HRM

My Marketing work shouldn't hurt my chances in HR. In fact, I think it adds a little spark.

The diversity in my path has helped me adapt quicker to roles, and has given me the ability to look into issues using different approaches.

Things I'm good at

People Ops Generalist
Benefits & Compensation
Culture & Engagement
Documentation & Remote work

Things I'm good at that Marketing enhanced

Employee Experience
Internal Communications
Employer Branding & Culture

Skills

People skills

Employee Experience

Employee Engagement

Onboarding

HRIS

Workday

Rippling

BambooHR

EOR (Employer of Record)

Benefits & Employee Perks

Documentation

Change Management

Leadership Training

Strategic HR

Conflict Resolution

Remote work processes

Negotiation

People-relevant skills I got from Marketing

Writing & Copy

UX

Figma

Intercom

Wordpress

Documentation

Communications

Adobe XD

Branding

Illustration

Webflow

Internal Communications

Agile work process

Education

SEP 2014 - SEP 2016

MSc in Management

ISCTE BUSINESS SCHOOL

SEP 2011 - May 2014

BSc in Human Resources Management

ISCTE BUSINESS SCHOOL

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